CPQ software is undergoing a major evolution. As it rapidly moves to the cloud, recent studies show an explosive rise in mobile-accessible interfaces and AI-powered quoting engines that are changing the game for sales teams everywhere.
No more waiting days for pricing approvals or dealing with spreadsheet chaos. Today’s Configure Price Quote (CPQ) software is built for speed, flexibility, and intelligence. Whether you’re on the shop floor, in a sales meeting, or working remotely, your quote can be accurate, dynamic, and ready in minutes.
This is not just digital transformation. It’s a revolution in how businesses sell complex products, manage pricing, and close deals faster than ever.
In this blog, you’ll learn:
- What is CPQ software, and how does it work?
- Why CPQ software for manufacturing is booming
- The best CPQ software for small businesses
- How NetSuite CPQ leads among CPQ software providers
- The latest trends in AI-driven configuration and pricing
- What to look for in top CPQ software vendors today
What Is CPQ Software?
CPQ stands for Configure, Price, Quote. It’s a category of business software that helps sales teams quickly configure products, calculate pricing, and generate accurate quotes.
In practical terms, CPQ software solutions reduce quoting errors, speed up sales cycles, and ensure profitability. Instead of using spreadsheets or manual pricing rules, sales reps can use CPQ to:
- Configure products based on customer needs
- Apply pricing logic, including discounts, taxes, and regional rates
- Generate error-free, branded quotes in seconds
The result? Higher win rates, less back-and-forth, and a smoother buying experience.
Why CPQ Software Matters More Than Ever in 2025
Today’s buyers expect speed, personalization, and accuracy. If your quote takes too long or has errors, you’re out.
Here’s why top CPQ software is now a must-have:
- Products are becoming more customizable and complex
- Pricing mistakes can cost margin or even the deal
- Speed-to-quote directly affects conversion rates
- Sales teams are more remote and distributed
- Buyers want real-time quotes on any device
According to recent market reports:
The global CPQ software market is projected to grow from $3 billion in 2024 to $9.7 billion by 2032, with AI and mobile-first design driving the next wave of adoption.
CPQ Software for Manufacturing: Solving Complexity
If you’re in manufacturing, you’re probably dealing with:
- Configurable products
- Custom BOMs (Bill of Materials)
- Volume-based pricing
- Regional tax rules
- Multiple approval layers
This is exactly where CPQ software for manufacturing shines. It helps you:
- Ensure only valid configurations are quoted
- Auto-calculate pricing and margin based on logic
- Connect with inventory to check availability
- Reduce engineering input in the quoting process
- Accelerate quote-to-production workflows
NetSuite CPQ, for example, helps manufacturers build dynamic product configuration workflows that sync directly with inventory and fulfillment systems, cutting errors and improving delivery speed.
Best CPQ Software for Small Business: Why NetSuite Works
Small businesses often face the challenge of growing complexity with limited staff. Manual quoting processes become bottlenecks.
That’s why many growing companies now look for the best CPQ software for small businesses—solutions that are easy to implement, scale over time, and automate tedious tasks.
NetSuite CPQ offers:
- A clean, cloud-based experience
- Integration with CRM and ERP from day one
- Rule-based product and pricing configuration
- Simple guided selling flows (no IT needed)
- Real-time margin control
For small teams that need big results, NetSuite CPQ removes complexity and empowers fast, accurate selling.
NetSuite: Leading Among CPQ Software Providers
NetSuite is not just another ERP. It’s a complete suite that includes financials, inventory, CRM, eCommerce, and yes, CPQ software.
What makes NetSuite CPQ one of the top CPQ software platforms?
| Feature | Benefit |
|---|---|
| Full Integration | Connects quoting to inventory, finance, and fulfillment |
| Product Configuration | Supports bundles, variants, and pricing rules |
| AI-Driven Pricing | Enforces discount rules and suggests upsells |
| Branded Quote Automation | Generate quotes instantly and email directly |
| Mobile & Cloud-Ready | Works anywhere your team works |
It’s one of the few CPQ software vendors that also owns the ERP, making it a seamless quoting-to-cash solution.
Trending: AI, Mobile, and Self-Service CPQ in 2025
Recent industry research points to five trends shaping the future of CPQ software solutions:
- AI-Driven Pricing and Configuration
ML models are now recommending the best configurations and pricing tiers based on buyer behavior and past deals.
- AI-Driven Pricing and Configuration
- Mobile-First Interfaces
Reps want to quote from tablets and phones, especially in field sales. Cloud-native CPQ platforms are meeting this need.
- Mobile-First Interfaces
- Self-Service CPQ Portals
Customers are building and pricing their orders online, driven by real-time data from CPQ platforms.
- Self-Service CPQ Portals
- Deeper ERP/CRM Integration
More businesses want unified systems. NetSuite’s native CPQ fits this model perfectly.Visual - Configuration Tools
Visual product builders (with 3D previews) are becoming common, especially in furniture, electronics, and B2B manufacturing.
- Deeper ERP/CRM Integration
If you’d like to explore how Epiq Infotech enabled real-world AI-driven CPQ features in NetSuite 2024, check out the NetSuite 2024 Release Notes blog for full details.
How to Evaluate CPQ Software Vendors
Not all CPQ tools are created equal. Here’s what to look for when comparing CPQ software companies:
- Integration with ERP/CRM – Avoid silos and duplication
- Ease of Use – Your sales team should love using it
- Scalability – Handles more SKUs, rules, and geographies as you grow
- Cloud-Based – Accessible on the go
- AI & Rules Engine – For smart configuration and pricing
- Support and Training – Critical during onboarding and expansion
Real-World Example: Configure Price Quote CPQ Software in Action
Let’s say your company sells modular electric scooters to resellers. Each dealer needs:
- Battery options
- Custom branding
- Extended warranty
- Country-specific pricing
With configure price quote CPQ software, your sales rep can:
- Select valid combinations using a guided wizard
- See the price update in real time
- Generate a PDF quote with taxes and discounts
- Send it for e-signature—all in 5 minutes
Now imagine doing this hundreds of times per month—without mistakes, backlogs, or pricing confusion.
That’s the kind of agility top CPQ software like NetSuite delivers.
Conclusion: Don’t Just Sell—Sell Smarter with NetSuite CPQ
2025 is the year when quoting isn’t just about speed—it’s about intelligence.
The days of static price sheets and delayed approvals are gone. In their place, we now have AI-powered, cloud-based, and ERP-connected CPQ systems that are rewriting how deals get done.
Whether you’re a manufacturer with complex products or a growing company tired of quoting chaos, NetSuite CPQ offers everything you need—in one place.
From configuration to pricing to quoting, and through to fulfillment, NetSuite’s unified platform empowers teams to close deals faster and smarter.
If you’re comparing CPQ software vendors, put NetSuite at the top of your list.
Frequently Asked Questions
What is CPQ software?
It stands for Configure, Price, Quote—software that helps sales teams generate fast, accurate quotes for configurable products or services.
Which CPQ software is best for manufacturing?
NetSuite CPQ, Salesforce CPQ, and Tacton CPQ are popular. NetSuite stands out for its integration with inventory, finance, and CRM.
Is there CPQ software for small businesses?
Yes. NetSuite CPQ is highly recommended due to its ease of use, automation, and scalability.
Who are the top CPQ software providers?
NetSuite, Salesforce, Oracle, SAP, and Zoho lead the market in 2025.
Why choose NetSuite CPQ?
Native ERP integration, mobile access, AI-driven pricing, and excellent support make it a top pick.
